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Geofencing Marketing

Location-Based Marketing Strategies

Skyscrapers

Deliver Targeted Ads Through Mobile Devices

Geofencing marketing is a location-based digital advertising strategy that allows businesses to target potential customers within a specific geographic area. It involves setting up a virtual boundary, or "geofence," around a physical location, such as a store, event venue, or neighborhood.

Once the geofence is established, businesses can deliver targeted ads or messages to users who enter or exit the designated area through their mobile devices. This is made possible by leveraging technologies like GPS, Wi-Fi, and cellular data.

Geofencing marketing offers several benefits. First, it enables businesses to reach a highly relevant audience who are physically near their location, increasing the likelihood of driving foot traffic and conversions. It also allows for personalized and contextual advertising, as messages can be tailored based on users' specific location, behavior, or demographics.

Geofencing marketing offers valuable insights into customer behavior and engagement. Businesses can track user interactions within the geofenced area, such as dwell time and repeat visits, providing valuable data for refining future marketing campaigns and understanding customer preferences.

Typically, businesses use geofencing marketing to promote special offers, events, or new product launches. For example, a retailer can send a targeted discount offer to customers who have visited a competitor's store nearby. Similarly, event organizers can send reminders and exclusive promotions to attendees within the event venue's geofenced area.

Overall, geofencing marketing is a powerful tool that helps businesses drive targeted engagement, increase brand awareness, and enhance customer experiences by leveraging location-based targeting and personalized messaging.


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