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Harnessing the Dual Power of AI and SEO to Increase ROI

Updated: Mar 3, 2023

As the world becomes increasingly more digital, businesses are searching for methods to use technology to attract more consumers and boost their income. Artificial intelligence is a rapidly growing popularity technology that can be used to improve a website's user experience and fill its funnel with new consumers. In this post, we will look at how artificial intelligence (AI) may be utilized at each stage of the sales funnel and present an example of a company that has effectively employed AI to increase conversions.

Before we dive into the details, let's briefly discuss what the sales funnel is. The sales funnel is a model that describes the different stages a customer goes through on their journey from awareness to purchase.

The stages of the sales funnel are:

Awareness: The customer becomes aware of the product or service.

Interest: The customer shows interest in the product or service.

Decision: The customer is ready to buy and may be considering several options before making the purchase.

Action: The customer makes a purchase.

Now, let's look at how AI can be used at each stage of the sales funnel:

Attention: AI might be used to entice potential buyers to visit your website. Personalized advertisements, social media targeting, and search engine optimization may all help with this. Businesses may build tailored advertising that are more likely to resonate with potential consumers by utilizing AI to evaluate customer data.

Interest: When a consumer visits a website, AI may be used to tailor the experience and keep them interested. For example, an AI chatbot may be used to propose items or services based on a customer's browsing history or search queries, which might help to keep the consumer interested and boost the chances of conversion.

Decision: At this stage, the consumer is choosing whether or not to make a purchase. AI may be used to deliver individualized suggestions and evaluations to assist customers in making educated decisions. AI-powered chatbots, for example, may be used to answer client inquiries and provide support throughout the purchase process. This can help decrease cart abandonment and enhance conversion rates.

Action: Once the customer has made a purchase, AI can be used to provide personalized recommendations for future purchases. It can also be employed to present additional complementary products or services as an upsell. By analyzing customer data and purchase history, businesses can provide recommendations that are more likely to resonate with each customer.


Now, let's look at an example of a business that has successfully implemented AI to drive more conversions: Nike.

It has always been ahead of the curve in terms of innovation and technology, and it is no surprise that they are an early adopter of AI. Here are some ways Nike has used AI to improve the user experience and increase conversions:

1. Personalized Product Recommendations: Nike uses AI algorithms to analyze each customer's browsing and purchase history and to recommend personalized products that may be of interest to them. This not only provides a better shopping experience for the customer, it also helps Nike to sell more products by suggesting items that are more relevant.

2. AI-Powered Chatbots: Nike has integrated AI-powered chatbots on their website to provide customers with support and assistance throughout the purchasing process. This helps to reduce friction and improve the customer experience, which in turn, increases the likelihood of conversion.

3. Smart Search Functionality: Nike's website has a smart search functionality that uses AI to interpret search queries and provide accurate results. This helps customers to quickly find what they are looking for, which can increase the likelihood of a purchase.

4. Automated Inventory Management: Nike uses AI to manage inventory levels in real-time, which ensures that products are always in stock and available for purchase. This reduces the likelihood of abandoned carts and increases the likelihood of conversion.

5. Dynamic Pricing: Nike uses AI to adjust pricing based on various factors such as demand, inventory levels, and competitor pricing. This helps Nike to remain competitive and attract more customers, which can ultimately increase conversions.

By leveraging AI-powered chatbots, personalized product recommendations, smart search functionality, automated inventory management, and dynamic pricing, Nike has been able to reduce friction and improve the customer experience, which ultimately leads to more conversions. AI will continue to play an important role in e-commerce and retail, and Nike has shown that it is possible to successfully implement AI to drive more conversions and grow revenue.


AI and SEO are two powerful tools that may be used in tandem to boost ROI and fill the sales funnel. SEO is the process of optimizing a website to post occur higher in search engine results pages (SERPs), whereas AI may be used to evaluate consumer data and tailor the user experience. Below are some examples of how AI and SEO may be leveraged in tandem to increase conversions:

Keyword Research: Artificial intelligence (AI) may be used to evaluate consumer data and search queries in order to determine the most relevant and high-volume keywords. This can assist in informing the SEO strategy and ensuring that the website is optimized for the appropriate keywords.

Content Optimization: Artificial intelligence (AI) may be used to evaluate content and provide recommendations to improve search engine rankings. AI can also be used to assess the readability of website copy, relevancy, and engagement and suggest adjustments to optimize the website to improve rankings in SERPs.

Personalization: With consumer data, AI may be used to tailor the user experience. This can boost engagement and raise conversion rates.

Voice Search Optimization: AI-powered voice assistants are becoming increasingly popular, and businesses may use AI to improve their websites for voice search inquiries, which can improve ranking in SERPs—which, ultimately, can attract more customers.


AI can be a powerful tool for businesses looking to fill their funnel with prospective customers. By using AI at each stage of the sales funnel, businesses can improve the user experience, reduce friction, and increase conversion rates. However, it's important to note that AI is not a silver bullet and should be used in conjunction with other marketing and sales strategies. By combining AI with other strategies, businesses can create a comprehensive approach that maximizes their chances of success.

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