Programmatic Display Advertising

Our Programmatic Display Advertising service is an automated method of buying and selling digital advertising space efficiently. It involves the use of algorithms, real-time bidding (RTB), and data analysis to target specific audiences and deliver personalized ads across various websites, mobile apps, and other digital platforms. 

Instead of manually negotiating ad placements with publishers, programmatic advertising relies on ad exchanges or supply-side platforms (SSPs) that connect a campaign with available ad inventory in real-time. We can set the targeting parameters, such as demographics, location, interests, and behavior, allowing us to reach our clients’ desired audience more effectively. 
We are able to utilize large amounts of unstructured data, including first-party, third-party, and contextual data, to make informed decisions about ad placements. This data helps us identify and target specific segments of users who are more likely to engage with our clients’ ads, resulting in improved campaign performance and return on investment (ROI).

Through programmatic advertising, we access a vast network of websites and apps, reaching a wider audience while optimizing the ad spend. Additionally, the automation aspect of programmatic advertising allows for real-time optimization and the ability for us to adjust campaigns based on performance metrics, ensuring our clients get the most out of their ad dollars.

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Our Programmatic Solutions Include: 
 

•    OTT/CTV Advertising

•    Geo Fencing 
•    Conversion Zone Tracking
•    Site Retargeting
•    Search Retargeting
•    CRM Retargeting
•    Keyword Contextual Targeting
•    Programmatic Video
•    Event Targeting
•    Demographic Targeting